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Evaluation Question 1 (Website)
We mainly design our website by replicating the twenty one pilots website. As they are the artist we considered as most related with us.
OUR WEBSITE
Here we tried to focus our goal to giving the fans easier access to the website, with smooth animations and the flow help develop a pleasing aesthetic. Our colour palette ins red, white and black. In which our website offers access to our merchandise, bio, our contacts and where can the fans find the band @ facebook and twitter
The website has its own unique moving backgrounds with looks really good within the website and keeps the website more attractive, pictures of the band are added in to give the website a more of a personalized and unique website to their own. There are also playable songs and music video in which are offered within the website, which gives easy access to the bands music and media.
Moreover the website fonts is a serif font, it gives a site more of an alternative as nowadays most bands are using minimalist fonts (san serifs). As seen in he picture small boxs or text box are used to separate sections of the website to it looks more organised and simple.
Evaluation Question 4
Audience:HIPSTER
Basically what we had in mind was to appeal to the hipster audiences as the genre of the music is already out of the norm and hipsters has the tendency to be attached to any music or fashion or object that is rather niche in terms of popularity to the masses. Research has gone into the fans of this genre as well and has shown that the majority of the fans of this genres are hipsters.
How do we appeal to them?:
Hipsters have a knack to dress rather outlandishly with many contrasting colours however most of their outfits would have the colour black to make sure the outfits they wear coordinates with each other and not be just a bunch of colours mixing and matching. This represents the colour scheme which would appeal to them. With that said we would use orange, black and white as our colour scheme on our website to appeal to the eyes with simplicity and beauty. This too represent hipster lifestyle where they see beauty in subtle things.
Since the majority of hipsters are in their 20's we have also incorporated with the theme of youth within the music video as well as represented by young love. hipsters also find any small intricate things as a symbolic message and this is represented in the music video through the use of symbolism embedded within the music video such as the flashbacks of certain areas and such.
The merchandise we designed for the band is basically a reflection of what appeals to them which is simplicity and beauty. Our white shirts and hoodies with minimal logo print in black and white is simple and yet the intricate design of the logo shows beauty while only having 2 colours on the product. The colour isn't that significant when it comes to hipster fashion but the concept of simplicity is and thus matches with our target audiences.
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